Find Web Developers
Find Web Developers

Indications That Your Web Developer Is Not a Genuine Online Marketer

September 6th, 2018

Marketing online is not as easy task as it may seem. Many claim to have full knowledge of online marketing, but they don’t. There are various indications that will signal to you that your web developer is not an online marketer, but a fraud.

You should be aware of this so as to choose your web developer wisely. There are genuine firms that do a marvelous work when it comes to online marketing of your site at a fair price. However, others just want to swindle your money so they will do a quick and reckless job. This will tarnish your website’s credibility and lead to the demise of your business. Therefore, you will use even more money to get a better web developer to clean up the mess made and make your site much better.

To help you be on the lookout for such firms and fraudsters, go through the following warnings.

  1. Not once will they enquire about your business’ performance and goals that will lead to its success.
  2. Even if you outline your objectives and performance to them, they will never raise any question about them or advise on the best methods to improve them.
  3. Suppose you are not in a position to clearly state your business’ objectives, they will not give you any suggestions that will guide your decision-making. For instance, they do not know how to advise on making a reasonable budget or avoid wrong usage of money.
  4. Suppose you have a constant budget on how to use money on your site, they are unable to advice on the correct implementation of your budget or changes that you should make.
  5. They are not keen on understanding how your business operates, its target market or close competition so as to come up with effective methods to lure new customers to your online business.
  6. They are not interested in finding out your current marketing ideas so as to capitalize from them, come up with better ways to expand your business and acquire more customers.
  7. They will not discuss the issue of having your site mobile-enabled. When your site is mobile-enabled, you will lure more clients.
  8. They are not aware of the ‘call to action’ and its relevance to your site.
  9. They do not have any knowledge about SEO (search engine optimization) and do not point out that they will submit your website to the top search engines.
  10. They will insist on creating a micro-site.
  11. They are reluctant on showing their portfolio which is evidence of their previous works and successes.